The Top 10 Mobile market brands in the world; Top Mobile brand shares and shipments

 

In this article, we have prepared a list of the world's leading mobile markets 2022 with business parameters such as the latest annual deliveries and market share. Mobile phones have become a natural part of our lives. Leading smartphones are changing the way people use mobile phones today. Consumer preferences are changing dynamically, which is why it is a world of the latest style and innovation for these leading mobile markets. Due to the pandemic and other factors, there was a slight increase in sales last year. Total deliveries for the last 4 quarters were estimated at almost 1.36 billion units. Emerging markets are leading to large sales of these leading smartphone brands. It is estimated that more than 50% of 5G phones will be ready by the end of 2022.

Ranking of the best mobile phone brands for 2022 by shipment and market share:

The list of top rated mobile brands includes Apple, Samsung, Vivo, Oppo, Xiaomi, followed by Realme, Motorola, Honor and more. Customers have a wide range of mobile phones to choose from with a number of offers from most mobile phone brands. Here is a list of the 10 best mobile markets in the world by 2022.

Rank 10. HONOR

Honor is a leading consumer electronics brand founded in 2013. It is one of the most popular technology brands, which is now a leader in the production of smartphones. Honor has one of the most advanced research and development centers, powered by a strong workforce of more than 10,000 employees. The brand is represented worldwide and its products are sold in more than 100 countries.

Some of the flagships offered by Honor are the Honor 10X Lite, the Honor X30 and the folding Honor Magic V. These mobile phones are packed with features, large RAM, memory and a camera that competes effectively in the global smartphone market. . The market is the most capable in China. Shipments: ~ 22 million (estimate)

Market share ~ 1-2%

Rang 9. Transfer (Tecno, Itel)

Markets around the world are not only driven by smartphone sales, but there are also phone sales. Transition brands such as Itel have truly gained market share in the phone market and are also launching smartphones such as the Itel Vision and Techno Spark series and other brands. 

On the list of functional phones, Itel is now one of the largest brands, challenging big brands like Samsung in the field of functional phones and parts for smartphones. Transsion is one of the most popular brands in the African markets, but now it is also one of the fastest growing markets in the mobile phone market in India.

Shipments: ~ 30 million (estimate)

Market share ~ 2%

Rank 8. Huawei

Huawei was founded in 1987 and is the world's largest smartphone manufacturer based in China.

Huawei has the largest innovation centers in the world and in 2016 Huawei invested 14% of its revenue in research and development. Huawei has a global presence in more than 170 countries and is also expected to build and develop its own operating system, demonstrating its strong position in the mobile market. In 2017, Huawei delivered 153 million smartphones. In 2017, Huwaei was among the top 500 Fortune companies. A large number of Fortune 500 companies have also chosen Huawei as their business partner for digital transformation. 

In March 2018, Huawei launched a sophisticated and high-performance smartphone; Porshe Design HUAWEI Mate RS mobile phone with innovative on-screen fingerprint sensor and dual fingerprint design, AI processor and triple camera with high-quality image capture. This smartphone outperforms the most sought after smartphones. In March 2018, Huawei introduced the highly anticipated smartphone models such as the HUAWEI P20 and HUAWEI P20 Pro with the world's first Leica triple camera. All innovations and research and development have enabled Huawei to establish itself as the world's leading mobile phone market. HUAWEI has set high expectations for smartphone photography, where anyone can get professional-quality images. Huawei sales fell by more than 70% in the last year 2021. Despite global administrative problems, especially in America, Huawei is 8th on the list of the best mobile markets in 2022.

Units sent (in millions): ~ 30-35

Market share ~ 2%

Rank 7. Motorola Mobility (Lenovo)

In 2011, Motorola became a subsidiary of Lenovo when it acquired the mobile division of Motorola Inc., making it one of the most powerful manufacturers of mobile phones and smartphones in the world. Motorola is headquartered in Illinois, USA and has a global presence. 

The company has strong expertise in smartphones, tablets, smart watches and more. With Lenovo as the parent company, Motorola has strong financial support and therefore a large amount of money is invested in research and development and innovation is considered the USP for the market. Motorola recently launched the Razr brand worldwide, which generated many reviews and a good folding interface. The price is relatively high in India and is around 150-1400 rupees, but thanks to this, Motorola is back as the main new brand. Some of the Motorola phones are listed below:

- Moto G

- Moto One series

- Moto Razr

- Moto Edge

Sent units (millions): ~ 46

Market share ~ 3%

Rank 6. Realme

Realme, founded in 2018, is a Chinese smartphone brand with a strong global name among the leading mobile brands. an independent brand with a portfolio of more than 20 brands since its inception. 

Realme also has TVs, headphones and smart watches in its product line. Realme is the leading mobile market in India. Vivo and Oppo are Realme brothers from the same BBK brand. Realme is 6th on the list of the best mobile markets of 2022.

Sent units (millions): ~ 48

Market share ~ 3%

Rank 5. Vivo

Vivo is a Chinese brand of smartphones, smartphone accessories, software and online services owned by BBK Electronics.

Launched in 2009, the company is the fastest growing smartphone company in the world with a strong global reach in its wide range of mobile devices. Vivo recently developed an Android-based software system known as Funtouch.

 Vivo entered the leading mobile phone market in mid-2017 with a global market share of 10.7%. Some of Vivo's premium smartphones are the X-Series, V-Series as mid-priced phones and Y-Series as lower-end smartphones. In 2018, Vivo launched the exclusive X20 UD smartphones, the world's first fingerprint reader to use "ClearID" technology. Recommendations for offers, sponsorship drives the market value of Vivo. Vivo recently launched a V9 mobile line similar to Apple's iPhone X. Vivo was the first Android company to launch smartphones with a notch similar to Apple's iPhone X with a full view with a notch on the top. Vivo is 5th on the list of leading mobile brands.

Sent units (millions): ~ 132

Market share ~ 10%

Rank 4. Oppo

The Chinese mobile phone market Oppo is one of the most famous new companies in the world owned by BBK Electronics.

Founded in 2011, Oppo is headquartered in China and has a strong global presence with its mobile devices and accessories. Oppo manufactures a wide range of smartphones from low-end to affluent customer segments. Some of the most popular brands of Oppo phones are Find 5, Find 7, N1, N3 and more. The Oppo model A77 was launched in 2017. 

Oppo managed to build a strong market position despite the later entry into the smartphone market. However, aggressive marketing and branding, along with good product quality, have made Oppo one of the world's leading mobile markets. In 2017, Oppo became the official sponsor of the cricket team for India, which gives the brand great credibility and presence. In addition, the Indian company has partnered with Bollywood celebrities to become the face of the brand. In addition, a strong distribution network of more than 200,000 retailers has enabled the market to have a strong reach in India alone. Oppo is fourth on the list of leading mobile markets in the world.

Units sent (millions): 133

Market share ~ 10%

 Rank 3. Xiaomi

In 2011, Xiaomi was one of the fastest growing companies producing smartphones, mobile applications, laptops.smartphone in the world, and since then Xiaomi has become the 8th largest manufacturer of smartphones in the world. The flagship of the Xiaomi brand is the Redmi and Mi series, whose popularity is still growing. Xiaomi has been able to create value for the market through its focus on constant technological innovation. 

It has also gained a large market share through many advertising and marketing strategies, especially in India and China, to increase smartphone sales. With continued growth, Xiaomi competes with the world's leading mobile markets. In March 2018, Xiaomi launched the Mi MIX 2S. Xiaomi MIUI 9 has a built-in feature that allows users to make advanced adjustments. The company was able to mark its presence in the markets of India, China, Brazil, Singapore, Turkey and Asian countries with exclusive Mi and Redmi Series mobile phones. Xiaomi's smartphone shipments in 2017 were around 90 million and could become a huge presence in the world's top 10 smartphone companies known as Apple in China. In 2017, Xiaomi had a market share of 15.5%. Xiaomi is 3rd on the list of leading mobile brands.

Sent units (millions): ~ 186

Market share ~ 14%

Rank 2. Apple

Apple maintains its highest position in the smartphone industry as the most preferred market. Apple, founded in 1976 by Steve Jobs and Ronald Wayne, is now known for its sleek iPhones. Apple has a large customer base because it offers products with excellent design and features that have become aspirants.

Apple has been able to maintain the quality of its products as it always incorporates rapid technological advances and evolving design approaches. Many competitors of Apple try to imitate its features and sometimes even do price cutting mechanism to gain market share but it has not able to deter the large customer base Apple has. This shows why Apple is the top global mobile phone brand in the whole world. Apple has worldwide presence in around forty countries and 499 retail stores in twenty two countries as of December 2017. Apple INC is known for its high specification and stylish iPhone that is the signature product of Apple. In 2017 its revenue amounted to $229 billion. Apple unveiled its first-generation iPhone on 2007, and the most recent iPhone mobile models are the iPhone 8, iPhone 8 Plus the new generation of iPhone in a stunning red finish which has advanced cameras, powerful and smartest chip ever in any smartphone. Apple is anticipated to launch iPhone X Leather Folio, future generation iPhone which can have a full-screen display with a face ID. Apple has made a comeback in 2020 and 2021 with iPhone 12 leading the sales globally. iPhone 13 has helped Apple to grow sales significantly in global markets in 2022. Apple is 2nd in the list of top mobile brands 2022.

Units Shipped (Million) : ~232

Market Share ~17-18%

Rank 1. Samsung

Headquartered in Samsung town, Samsung electronics is a South Korean company and is a subsidiary of Samsung group.

Samsung mobile is market leader in the smartphone industry as it continuously strives to enhance product capabilities through its extensive R&D. Samsung has broadened its offerings for mid and lower priced smartphones to high-end mobile phones in the affluent segment. Samsung is popular for its Samsung Galaxy smartphone range. The flagship products of Samsung are Samsung Galaxy S7 edge+ and Galaxy Note 7. Recently, Samsung developed Tizen OS for its smartphones an alternate to its Android-based smartphones. For phones like Galaxy S9 Samsung also partnered with Audio expert companies such as AKG and Dolby to give customers a high quality sound experience. Samsung has launched their flagship of the year with Galaxy S21 Ultra. Samsung had a market share of approximately 20%, making it one of the top mobile phone brand globally. Samsung is 1st in the list of top mobile brands 2022.

Units Shipped (Million) : ~272

Market Share ~20%

Ranking Methodology:

1. The leading mobile phone companies were taken

2. Parameters like Sales, Market Share are considered

3. The final rankings were based on the scores obtained

Thanks Regards,

Zeeshan haider